FROM SYSTEMS INTEGRATOR TO JAPAN'S FIRST NAMITECH RESELLER: THE CBA PARTNERSHIP
How a worldwide communication systems integrator with 17 years of expertise chose NamiTech's Voice AI - technology it judged more accurate than Japan's market-leading ASR engine and closed its first deal within months of signing.
Context
Communication Business Avenue, Inc. (CBA) is a software developer and worldwide systems integrator that has been innovating communication solutions since 2006. For more than 15 years, CBA has delivered Omnichannel Communication Solutions that help brands around the world achieve exceptional customer satisfaction. Operating at the intersection of contact-center technology and enterprise systems integration, CBA understands a hard truth about voice: capturing, integrating, and analyzing voice communication - especially inside contact centers - is technically difficult, and most solutions break down in real-world, noisy conditions.
The way businesses and consumers communicate has changed permanently. The COVID-19 pandemic accelerated the shift to effective non-face-to-face communication, and voice technology now sits at the center of it - not only for conversation, but for identity verification, NamiSense Insight analysis, and emotion detection. CBA needed a voice AI engine that could clear the highest accuracy bar in the market and integrate cleanly into the third-party systems its customers already run.
The journey: a global reseller partnership
May 2, 2024 - Partnership Announced
CBA announced a new partnership with Nami Technology (NamiTech), a leading Vietnam-based provider of AI voice solutions. Under a reseller agreement, CBA brings NamiTech's AI-powered voice technologies - including advanced Speech-to-Text (STT) and emotion analysis - to enterprise markets around the world.
Within 3 Months - First Deal Closed
Just three months after signing the reseller agreement, CBA closed its first NamiTech deal. A time-to-market this fast is rare in the industry and it proved both the strength of the product and how quickly NamiTech's technology fit the demands of the Japanese market.
The solution: NamiTech Voice AI, integrated by CBA
CBA resells and integrates NamiTech's core voice AI stack:
- NamiSense - speaker-separated transcription, real-time sentiment and intent analysis, and automated conversation analytics for the contact center.
- VoiceDNA - AI voice biometrics that authenticate speakers in seconds and detect playback and AI-generated voice spoofing.
- NamiGen - generative AI fine-tuned for enterprise conversations, powering natural-voice virtual agents and GenAI chat assistants that resolve routine inquiries automatically and consistently across channels.
Together these deliver noise-resistant, high-precision voice recognition that improves communication between businesses and customers, unlocks new uses of voice data, raises service levels, lifts productivity and customer satisfaction, and reduces cost.
Why industry leaders choose NamiTech and CBA
- Competitive core technology. CBA evaluated NamiTech as highly competitive against the traditional solutions on the Japanese market - and NamiTech owns its core technology end to end.
- Speed and adaptability. NamiTech demonstrated the ability to adapt and respond to market requirements remarkably fast - something Japanese incumbents and global vendors typically cannot match.
- Seamless fit with CBA's portfolio. NamiTech's products are fully compatible with, and complementary to, the solutions CBA already sells.
- Expert systems integration. CBA's 17 years of integration experience ensure NamiTech's solutions work in perfect harmony with each customer's existing systems.
The results
- Reseller agreement giving NamiTech access to CBA's enterprise customer base
- Independent validation of Japanese ASR quality - judged more accurate than the established market leader
- NamiTech voice AI deployed in major call centers
- A repeatable model for taking NamiTech's stack into new international markets through a trusted integrator
In the words of our partner
"We are very happy to work closely with NamiTech in the Japan market. NamiTech offers even better accuracy than the market-leading solution in Japan, which is well-known for its high-quality Japanese transcription and strong market share. NamiTech's solution is currently utilized in major call centers, integrated seamlessly with third-party software. Our customers have given us very positive feedback on how accurately it recognizes Japanese speech."
- Mr. Hiroshi Shibayama, CEO, Communication Business Avenue (CBA)
Why this partnership matters
The CBA relationship is a force multiplier for NamiTech's go-to-market in Japan. CBA is not an end customer but an established systems integrator that has spent nearly two decades earning the trust of the brands it serves. When an integrator of that standing benchmarks NamiTech against the market-leading Japanese transcription engine and concludes NamiTech is more accurate, that is independent, expert validation of the technology at the highest level. Just as telling, CBA closed its first NamiTech deal within months of signing - turning that engineering credibility into real sales, fast, and proving how quickly the product meets the exacting demands of the Japanese market.
About CBA
Communication Business Avenue, Inc. (CBA) is a software developer and worldwide systems integrator founded in 2006, specializing in Omnichannel Communication Solutions. With more than 15 years of experience helping brands deliver excellent customer satisfaction, CBA is NamiTech's reseller and integration partner for the local market.